Don’t miss the May issue of GMA Talkback magazine
Analysis on the run, the latest issue of GMA Talkback is now available To view your May edition of GMA Talkback simply CLICK the front cover. You can now read your issue in a number of formats. On...
View ArticlePets beat Alcohol
We all know the importance of data for niche and micro-targeting. Apparently, so does The Bureau of Labor Statistics which has spent our tax dollars on a subset of a Consumer Expenditure Survey mapping...
View ArticleWho is happiest, the sequel
Columnist Doug Sacks (pictured) removes the lid from life’s box of chocolates and discusses ‘satisfaction’. A while ago, I wrote a blog on who were the happiest people in the world. Or actually, which...
View ArticleD to the power of three
Columnist Alastair Tempest (pictured below right), writes from South Africa about the disconnect between digital and direct (via interactive). Recently, I attended a very interesting presentation by...
View ArticleGrowing Old Gracefully
Growing Old Gracefully The Global AgeWatch Index examines the quality of life of the elderly. In our youth-oriented world, who cares, you say? Well, all societies need to look at this, especially those...
View ArticleThe Middle East – an incubator for women entrepreneurs
Can women entrepreneurs be more common in the Middle East than in Silicon Valley? Columnist Doug Sacks (pictured) ponders the question. Yasmin Elayat, an Egyptian-American born and raised in Silicon...
View ArticleHave a ‘MINT’
Columnist Doug Sacks (pictured) wonders if the new term sucks . . . Did jumping on the BRIC economic bandwagon give you indigestion? Try a MINT. The economist who coined the term BRIC for the...
View ArticleMarketing and customer insight in a digital world
Professor Merlin Stone (pictured) is calling for examples of how classic CRM data has been integrated with true digital data to produce good insights. I have been working on customer data for more than...
View ArticleTribute to the late James Thornton
International marketer James Thornton died at the weekend. A memorial service is to be held today in Taguig City, Philippines. James was held in high esteem by global marketers and will be missed. He...
View ArticleYou say your company is GOOD, well . . . prove It!
Your customer needs to respect your business, says Richard Rosen (pictured). We are in the midst of a major revolution in business. Consumers today are more aware than ever that their purchasing...
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